‘A new shoe brand, designed for the modern Lebanese woman who enjoys shoe-fashion.’ This is how Ibtihaj Matraji Demachkie describes her newly established brand, Dentelle Hand Made.
The Winter 2011-2012 is only her second collection, after starting on May 2011 with a summer collection that constituted of 13 different flats models, and only 1 pair of heels. She has sold over 160 pairs so far, participated in many local Lebanese designers exhibitions, and a gave a few TV interviews, all without relying on any formal marketing strategy -yet! Check her Facebook group here.
Dentelle’s items are showcased at some Lebanese Designers shops in Beirut. That’s how I discovered the brand last year. However, not until recently that I got the chance to meet the person behind those feminine, chic and ultimately comfortable ballerinas I got!
Ibtihaj is a lively young Lebanese woman, majored in Banking and Finance, who could never imagine herself but having a creative career, rather than that in the world of static numbers, behind a desk…
After designing the shoes, the real making process takes around two months. She carefully selects the material herself, and then agrees on the cutting and finishing. Even the packaging of the shoes is also handmade, and so attractive!
Despite her being pregnant with her first baby, she’s working on her third collection, the 2012 Summer collection that should be out by May. According to Ibtihaj, it’s going to feature what’s hot right now: The snake print leather, attractive fluorescent colors and Swarovski crystals… Can’t wait!
Dentelle also debuted a Mother & Daughter ballerinas collection! More are coming up.. Now that’s cool!